Branding
Big Puffs
“Taste of Happiness”
Dynamic pastry and café brand with a playful, happiness-focused identity. A modular brand system spanning multiple sub-brands.
Services Provided
- Brand Development
- Visual Identity System
Branding
Brand Palette
Puff Orange#F47920
Crimson Red#C62828
White#FFFFFF
Charcoal#333333
Typography
Heading
Custom Rounded Sans-Serif
Brand Story
Big Puffs needed a brand that radiated joy from every touchpoint. ThinkBox developed a modular identity system anchored by a playful smiley-face logo mark, warm orange and crimson palette, and a whimsical pattern language that carries across packaging, signage, delivery trucks, and digital presence.
Design Direction
Playful, happiness-driven identity with a signature smiley icon, vibrant orange-red palette, and modular branding system spanning cups, packaging, delivery vehicles, and storefront signage.
Brand Guidelines
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