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Branding

Karemela

Warm, playful café & lounge brand — bilingual Arabic/English identity with caramel-inspired aesthetics. From logo to packaging to interior mood, every touchpoint invites you to gather.

Karemela — brand cover

Services Provided

  • Brand Identity
  • Logo Design
  • Packaging Design
  • Interior Concept

Branding

Brand Palette

Karemela Orange#E8841A
Golden Caramel#D4A843
Chocolate Brown#3E2723
Warm White#FFF8F0

Typography

Heading

Custom Sans-serif (Bilingual)

Body

Clean Modern Sans

Brand Story

Karemela needed a brand that felt as warm as a cup of karak — inviting, sweet, and unmistakable. ThinknBox created a bilingual identity centered on the tagline 'The Beauty of Getting Together,' with flowing swirl motifs inspired by caramel. The orange-to-brown palette evokes warmth and indulgence across every touchpoint.

Brand Guidelines

Brand guideline page 1
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Brand guideline page 9
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Brand guideline page 10
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Brand guideline page 11
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Want Something Like This?

Let's talk about building your brand from the ground up.