Sam's Hot Chicken
Bold, playful chicken brand — full mascot-driven identity with character design, packaging system, and Google Ads campaigns. From concept to complete brand world.
Services Provided
- Brand Identity
- Mascot Design
- Packaging Design
- Video Production
- Google Ads Management
Branding
Brand Palette
Typography
Custom Display
Sans-serif
Brand Story
Sam's Hot Chicken needed a brand that matched its bold flavors — spicy, fun, and unforgettable. ThinknBox created a complete mascot-driven identity featuring 'Sam the Spicy' and 'Sam the Cool' — two character variants that bring personality to every touchpoint, from signage to packaging to social media.
Brand Guidelines
Content Creation
Content Strategy
ThinknBox produces food-focused video content for Sam's Hot Chicken — sizzling close-ups, crispy chicken prep, and bold plating that matches the brand's fiery personality. Every piece is designed to make you crave the heat.
Platforms
Content Volume
Ongoing Food Content
Featured Reels
Advertising
Campaign Strategy
ThinknBox runs Google Ads campaigns for Sam's Hot Chicken — driving local search traffic and online orders with location-targeted search and display ads.
Platforms
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