Mutabak Karak
Multi-location restaurant — complete branding and full-funnel Meta + Google advertising across Scarborough and Mississauga. Strategic campaigns driving traffic, messenger leads, and brand awareness.
Services Provided
- Brand Development
- Meta Ads Management
- Google Ads Management
- Campaign Strategy
- Creative Production
Branding
Brand Palette
Typography
Anton
Montserrat
Brand Story
Mutabak Karak is a contemporary Toronto restaurant brand rooted in Middle Eastern street food culture. Born from a desire to revive the beloved street food traditions of the Arab world, the brand centres on two iconic offerings: mutabak (a layered, stuffed flatbread) and karak (a richly spiced tea). The identity fuses bold custom bilingual typography — Arabic and Latin intertwined — with a palette of deep green, warm gold, cream, and earthy orange, evoking both heritage and modernity. Operating across Scarborough and Mississauga, Mutabak Karak delivers an authentic experience wrapped in a clean, expressive visual system designed to feel familiar and fresh at once.
Brand Guidelines
Advertising
Campaign Strategy
ThinknBox manages Meta and Google advertising for Mutabak Karak across two GTA locations — running traffic, messenger, lead generation, and awareness campaigns. $3-5/day retargeting campaigns run continuously as part of the standard restaurant strategy, with larger campaigns for seasonal promotions and brand storytelling.
Results
2.5M+
Total Impressions
786K+
Total Reach
24K+
Link Clicks
1,626
Messenger Leads
$4.48
Average CPM
$0.22
Average CPC
Platforms
Total Spend
$10,728
Total Reach
786K
Ad Creatives
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